A story worth telling not only Swedish, but all consumers
Behind a success story hides often a dark side . Can it also be the case with farmed salmon, the Swedes' new everyday fish? This reflection led to our review of the pink gold. The Norwegian salmon industry has even misled consumers on an important point - the case of farmed salmon affect the wild fish stocks in the ocean.
The salmon is a predator and farmed salmon require fishmeal and fish oil - in order to grow big and beautiful in the flesh. . And farmed salmon eat lots of food.
A kilogram of farmed salmon requires approximately two and a half kilogram of wild fish as food. Not one kilogram as the Norwegian salmon industry has pointed out in several contexts, both in interviews, the internet and the customer information. To produce one kilogram of farmed salmon in just one kilogram fish is only unreachable dream. (Google translater)
Read more